Why the Pac-10 is dying

America's left coast conference is dying a pretty quick death. How and why did this happen?

For years, almost a decade, the Pac-10 was the potential rumored destination for the Texas Longhorns once realignment got going again.

At one point it was even being reported that a departure for the Pac-10 was basically a done deal. Instead, the Pac-10 passed on adding Texas, Oklahoma, Texas A&M, Texas Tech, and Oklahoma State to join Colorado in creating a Pac-16. However they didn’t want to allow the Longhorns to bring the Longhorn Network, which was a deal-breaker for Texas, and instead took just Colorado and added Utah as a throw-in when the raiding of the Big 12 didn’t go through.

That was arguably the day the Pac-10 died, although I have another time in mind as well, but many people will say it was August 1, 2023. The day conference commissioner George Kliavkoff presented a potential media rights deal to the conference which was evidently bad.

Here’s the gist…

…more after the jump.